Launched in 1992, PrimaDéli is Singapore’s first home-grown bakery franchise and the longest-running Singapore food franchise. Our bakery outlets are located in major business, shopping and residential areas, drawing a diverse mix of races and cultures to our choice bakery products.

PrimaDéli is managed by Prima Food Pte Ltd, a subsidiary of service conglomerate Prima Limited.

Leveraging on the success of the PrimaDéli retail business, Prima Food offers our quality bakery items in frozen dough form to the foodservice industry. PrimaDéli Frozen Dough is the easy yet professional solution for great tasting buns, pastries and breads. Produced under stringent Hazard Analysis Critical Control Point (HACCP) standards, PrimaDéli Frozen Dough is ideal for bakeries, foodservice and catering operations.

Prima Food also manages Prima Taste, the award-winning brand synonymous with authentic Singaporean food, offered in the simplest form of ready-to-cook meal sauce kit, premium noodle products and cooking sauces.