Customer Survey
Age
:
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under 15 years
15-19 years
20-29 years
30-39 years
40-49 years
50 years and above
Gender
:
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Male
Female
Marital Status
:
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Single
Married
Others
Race
:
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Chinese
Malay
Indian
Others
If others (please specify)
Occupation
:
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Professional
Self-employed
Manager
Office worker
Blue Collar/Technical
Secretarial/Admin
Homemaker
Student
Others
If others (please specify)
Name
:
NRIC
:
Address
:
Tel (HP)
:
Tel (O)
:
Tel (H)
:
Email
:
1
Are you a Prima Card Holder
Yes
No
2
Which statement below best represents your opinion of PrimaDeli? (You may tick more than one)
I trust PrimaDeli because of its long history
PrimaDeli has a wide variety of products & cakes
PrimaDeli is conveniently located
PrimaDeli offers value for money
PrimaDeli product quality is consistent and still retains the home-made flavours
PrimaDeli is Halal certified
3
How often do you visit PrimaDéli?
First time at PrimaDéli
Daily or almost daily
1-2 times a week
1-2 times a month
Occasionally
4
What attracts you to patronise PrimaDéli? (you may tick more than one)
Conveniently located
Product quality
Variety of product range
Good service
Price of products
Promotions and special offers
Others
(Please specify)
5
What products do you usually purchase at PrimaDeli? (You may tick more than one)
Breads
Buns
Cakes
Pastries
Waffles
6
Have you heard of PrimaDeli home delivery?
Yes
No
(Skip qn 7) Why?
7
How would you rate our Dial-A-Cake service quality?
Excellent
Good
Average
Fair
Poor
Promptness
Friendliness
Product knowledge
8
Will you continue to patronize PrimaDeli?
Yes
No
(Why?)
Feedback of your experience with our PrimaDeli outlet
Outlet visited
Select
Blk 513 Bishan St 13 #01-512
18 Raffles Quay #01-35/37
Blk 279 Bishan St 24 #01-54
Blk 186 Toa Payoh Central #01-444
100 Bukit Timah Rd #01-23
176 Orchard Road #B2-117
Blk 4 Level 1 Outram Rd
10 Sinaran Drive
Blk 704 Ang Mo Kio Central #01-2545
9 Portchester Avenue #01-04
Blk 163 Ang Mo Kio Ave 4 #01-343
No. 1 Sengkang Square #01-42
Blk 205 Hougang St 21 #01-09
Blk 678A Woodlands Ave 6 #01-15
1 Hougang St 91 #01-69
1 Woodlands Square #01-44
Blk 168 Punggol Field #01-18
930 Yishun Ave 2 #B1-43
Blk 846 Yishun Ring Road #01-3633
Blk 510 Bedok North St 3 #01-59
2 Tampines Central 5 #B1-21
Blk 211 Bedok Town Centre #01-753
Blk 139 Tampines St 11 #01-86
Blk 57A New Upper Changi Rd #01-1378
Blk 201B Tampines St 21 #01-1089
1 Pasir Ris Close #02-111/112 E!hub
Blk 866A Tampines St 83 #01-03
Blk 625 Pasir Ris Drive 3 #01-326
No.5 Tampines St 32 #01-15
3 Simei St 6 #B1-09
21 Choa Chu Kang Ave 4
1 Jurong West Central 2 #B1-23
Blk 272 Bukit Batok East Ave 4 #01-76
Blk 964 Jurong West St 91 #01-336
Kent Ridge Wing 2 #03-1231A
Blk 399 Yung Sheng Road #01-17
Blk 727 Clementi West St 2 #01-240
Blk 21 Ghim Moh Rd #01-159
Date visited
Time visited
12:00 AM
1:00 AM
2:00 AM
3:00 AM
4:00 AM
5:00 AM
6:00 AM
7:00 AM
8:00 AM
9:00 AM
10:00 AM
11:00 AM
12:00 PM
1:00 PM
2:00 PM
3:00 PM
4:00 PM
5:00 PM
6:00 PM
7:00 PM
8:00 PM
9:00 PM
10:00 PM
11:00 PM
9
Service Ratings
Excellent
Good
Average
Fair
Poor
Promptness
Friendliness
Product knowledge
Smile Attitude
10
Shop Ambience
Excellent
Good
Average
Fair
Poor
Cleanliness
Design & Comfort
Display of products
11
Product Ratings - Cakes
Excellent
Good
Average
Fair
Poor
Design
Freshness
Taste
Variety
12
Product Ratings - Pastries (e.g. puffs, pies, tarts, etc)
Excellent
Good
Average
Fair
Poor
Freshness
Taste
Variety
13
Product Ratings - Buns & Breads
Excellent
Good
Average
Fair
Poor
Freshness
Taste
Variety
14
Overall Experience
Excellent
Good
Average
Fair
Poor
Service
Food
Price
Value for money
15
Compared to similar bakeries/confectionaries, PrimaDeli is
Not so good
About the same
Better
Much better
16
Other comments/suggestions:
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